Demobilised in 1946, Abram Games resumed his freelance career. After winning the competition to design the symbol for the 1951 Festival of Britain, his future was assured. His many clients included Guinness, the Financial Times, British Airways, London Transport, British Rail and Jersey Tourism. He worked in a studio entirely alone and was always responsible for every aspect of his designs from conception through to print.
His remarkable career spanned sixty years, during which time he was responsible for producing some of the most enduring images of twentieth century Britain. All of his richly crafted work provides a commentary on Britain's social history.