Private Abram Games joined the Infantry in 1940, then a year later he was posted to the War Office, London. Working from an attic studio in Whitehall, Games produced maps for the Army Bureau of Current Affairs, (ABCA), book covers, insignias and 100 posters for the army. Unprecedented, he was later given a freehand to design the posters he thought necessary for army use.
He was instigator, designer and copywriter of each poster. Some of his posters proved controversial and to his dismay, two powerful posters were banned and pulped. Promoted to Captain, in 1942 he was appointed ‘Official War Poster Artist’ and was to be the only person in army history to be given the title.