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Games designed many book jackets and magazine covers throughout his career. In 1956, he became Consultant Art Director of Penguin Books, overseeing the introduction of colour covers for the first time in Penguin's history. It was an experiment and after thirty-six covers, eight designed by Games himself and others by his students at the Royal College of Art, the project was abandoned. Sir Allen Lane, Penguin's founder, considered the colourful covers too crude and dubbed them 'breast sellers'. 

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